Story about

My name is William, and I am the founder of, an e-commerce that specializes in high-quality wool sweaters from Norway and Ireland. The idea for came to me in 2018, when I was searching for a Norwegian wool sweater as a Christmas gift for my family. I found it difficult to find high-quality wool sweaters in Finland at a reasonable price, and this inspired me to start importing and selling Norwegian sweaters on our webshop

As the business grew, we noticed that it was difficult for people in Finland to find other kind of high-quality wool sweaters at a reasonable price. This inspired me to expand my selection and start importing Irish wool sweaters as well. With the success of these sweaters, I decided to create a new e-commerce platform,, where customers can easily find and purchase sustainable, high-quality wool clothing at a good price.

At, we value the environment and sustainability. All of our sweaters are ethically produced, mulesing-free, and made inside the EU. We also understand the importance of fast deliveries and customer support, which is why we strive to provide the best possible service to our customers. With our customer service that speaks 3 languages and our warehouse in Ostrobothnia, we are sure we can give the best possible services.

Our goal with is to make it easy for people to find the perfect sustainable clothing. With our wide selection of high-quality wool sweaters from Norway and Ireland, we are confident that we can help you find the perfect sweater for any occasion. So, if you’re in the market for a warm, sustainable, ethical and stylish wool sweater, visit us at and find your new favorite sweater today!